Gabrielle “Gabe” Madison, B.B.A. ’00
Pro Texana Medal of Service

The Pro Texana Medal of Service recognizes an individual or individuals whose contributions in furthering the mission of Baylor have made an immeasurable impact in the public or nonprofit sector. This year’s recipient is Gabrielle “Gabe” Madison, B.B.A. ’00, of Dallas, president of Bonton Farms.
After 22 years in corporate life, including over a decade at Thomson Reuters, and numerous placements on “most powerful business leaders” lists, Madison left the corporate sphere in 2022 to lead Bonton Farms, a nonprofit that aims to redefine South Dallas. In her current role, Madison is leading the nonprofit to transform the Dallas community by creating jobs and volunteer opportunities while offering healthy, organic food options for the underserved Bonton neighborhood.
The organization that started as a garden in a small lot has grown to two fully functioning farms, farmer’s market, café and coffee house. Madison continues to oversee growth of Bonton Farms as the organization explores additional ways to transform the community from within.
